Three heat-activated formulas each securing maximum cleansing and conditioning when using a blow dryer or other hot styling tools. Each one is specifically designed for your own individual hair type. These rich moisturizing shampoos are ideal for cleansing the hair and removing styling product buildup without stripping the essential oils. All three formulations contain antioxidants (Vitamin E) to minimize fading of hair color. A special vitamin complex (A, D, E, and Panthenol) helps to re-hydrate the hair and scalp. Other ingredients are incorporated to protect and restore the hair's natural moisture balance. Regular use achieves outstanding strength, superb body, excellent manageability, and incredible shine.

For Dry, Damaged, or Chemically Treated Hair: a special formulation with added moisturizers to protect and maintain the condition of permed or color treated hair.

For Normal Hair: an equal balance of cleansing and moisturizing ingredients ideal for normal hair.

For Oily Hair: with extra cleansing ingredients to thoroughly clean the hair of excess oils without drying.